World Hotel Brand Research Center is a professional hotel brand research institute co-founded by WORLD HOTEL magazine and WHA. As one of the most professional hotel consulting and investment services in China, by integrating the most famous experts, scholars, industry authorities and government resources at home and abroad, we carry out the efficient operation to provide research achievements specially for world hotel industry investors, operators, financial institutions and government decision-making departments.

In addition, the research center will conduct consulting service for the enterprises to provide the most authoritative basis and data, and make assessment to outstanding enterprises and individuals in hotel industry through the effective standardized evaluation systems.