Market Synergies
市场配合

Business tourism represents one of the strongest market segments in global travel today. Conference tourism is growing at an annual rate exceeding 5% and Greece is well positioned to benefit from this expanding trend. Today, Greece is positioning itself at the heart of the conference and congress market and expects to enjoy a 2.5% share of the global market, up from its current 0.8% stake.
在当今全球旅游市场中，商务旅行是其中一支重要的市场组成部分。会议旅行以每年5%的幅度递增，希腊则得益于此，今天的希腊拥有着会议市场的核心地位，并将由现在的0.8%的全球市场份额，飙升至占据2.5%的份额。

Greece ranks within the “Top 25” global conference destinations, according to data of the ICCA (International Congress and Convention Association), and experts within the industry foresee Greece reaching the ranks of the “Top 15” within a few years. In 2007, Greek venues hosted more than 155,000 conference and congress delegates and the market had revenues of more than 450 million Euro.
根据国际会议协会（ICCA）的数据显示，希腊在全球会议目的地排名在前25名之内，业界专家预测在未来几年内希腊将有望进入前15名的行列。在2007年，希腊场馆举办了超过155,000场会议，市场收入超过45亿欧元。

The anticipated increase provides significant opportunities for large-scale as well as niche and boutique market venues.
预期的增长为大型和中小型市场提供了重要的机会。

Magical Destinations
梦幻般的目的地

Greece is an ideal destination for the conference market, whose events often occur well beyond the traditional tourism season. The synergies of the country’s developed leisure tourism sector perfectly complement the conference market, especially in absorbing off-peak capacity. In addition, dedicated and purpose-built conference venues are needed in numerous locations throughout Greece.
希腊是会议旅行的理想目的地，这类旅行的预期总是好于传统的旅游季。我国发达的休闲旅游配合会议旅游起到了完美的补充作用，尤其是在吸收非高峰时期会议资源方面。另外细致的和有针对性的会议场馆遍布希腊各地。

Greece’s experienced human resources in the tourism market provide professional and cost-effective services to conference organizers.
希腊在旅游市场丰富的人力资源向会议组织者提供专业和有效的服务。

An added advantage is the strong and growing domestic market. Greece’s professional communities are now holding hundreds of conferences each year and the demand for high-quality venues is expanding rapidly.
    另一大优势是希腊强大的和增长中的国内市场，希腊的专业社团现在每年都会举行上百场会议，且对高质量的会议场地的需求也在快速增长。

Greece’s spectacular locations, be they seaside settings, mountain getaways, or urban venues, provide countless cultural, recreational, or leisure attractions for delegates as well as their spouses and families. And Greece’s Mediterranean climate is suitable for events year-round. Good accessibility and superb air, sea, and land connections make a variety of sites attractive.
希腊引人入胜的景点，无论是海边、山区，还是城市都提供了无数的文化、休闲度假产品在吸引着与会者和他们的配偶、家庭。地中海气候让这里全年都变得适合举行会议和活动。可以亲近的、纯净的空气和海水、大陆联系在一起，使得更多经典变得充满吸引力。

Mainland, Islands, Mountains
大陆、海岛、山区

Currently, about 50 independent conference centres and roughly 300 hotel facilities offer a wide variety of choices. The primary destinations include the cities of Athens and Thessaloniki and the island/seaside locations of Rhodes, Corfu, Crete, Santorini, Mykonos, Skiathos, Kos, and Halkidiki. It is estimated that Greece can benefit from far more capacity than exists today.
现在，大约50家独立运作的会议中心和约300家酒店会议设施提供着大量且种类繁多的选择。主要（初级、基本）目的地城市包括，雅典、塞萨洛尼基和像罗德岛、科孚岛、克里特岛、圣托里尼岛、米克诺斯岛、斯亚索斯岛、科斯岛和哈尔基迪基这样的岛屿、海滨城市。据估计，希腊将会拥有更高的承载力，远超今日。

A low crime rate, renowned hospitality, and spectacular natural resources make Greece an ideal destination for meetings of every kind.
低犯罪率、享誉世界的热情民风和引人入胜的自然资源使得希腊这个理想的目的地可以接待各种形式的会议。

Many attractive areas, available for development, are suitable as ideal venues at this high-yield end of the tourism spectrum. Business tourism has a high delegate spend, with multipliers into many economic sectors. In addition to hotel accommodations and conference services, the sector supports foreign and domestic travel and transport, food and beverage, entertainment and recreation, shopping and gift buying, and related services.
大量吸引人的地区，提供了适合作为高端旅游的理想场所的发展环境。商务旅行的高消费会给多个经济领域带来成倍的增长。另外，商务旅行还支持酒店住宿和会议服务，国外及国内旅行和交通、食品和饮料、娱乐和休闲、购物和礼品等相关服务。

Although Greece is positioned high in global conference destination rankings, it has a clear need for high-capacity, high-end venues that can benefit strongly from the complementary characteristics of the tourism market. Conferences at unique locations, such as the medieval town of Rhodes, respond to the trend for events to be at venues with multiple benefits: superb facilities, outstanding locations, and a wide range of leisure attractions.
虽然希腊在全球会议目的地排名靠前，但是它仍然需要高承载力、高端场馆来填补旅游市场所欠缺的方面。在罗德岛的中世纪小镇这样独一无二的旅行目的地举行会议，能够提供多种需求的场所举行会议将会成为流行趋势。