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【头条】钱建农:复星旅文的“3F理念”创立及新文旅复合型综合体发展打造

时间:2020-04-14来源:世界酒店联盟 作者:采编中心
  
【泛旅通讯社4月14日三亚电】世界酒店联盟主席、国际旅游与酒店联合总会执行主席、泛旅文化集团董事会主席、文旅国际研究院院长吴军林本月13日晚在三亚海棠湾亚特兰蒂斯酒店和复星集团全球合伙人、高级副总裁,复星旅文集团董事长兼总裁、世界酒店联盟副主席钱建农就有关文旅综合体项目投资发展和世界酒店联盟全球总部基地落户、文旅国际峰会暨世界酒店论坛大会拟定期定址举办等事项进行了会谈和探讨了意向性合作,钱建农董事长在会谈中谈到:
 
一、今天我们刚和三亚市政府签约了,将亚特兰蒂斯酒店对面的1456亩地签下做我们的二期项目,二期项目总投资240亿元人民币,“海南自贸港建设对海南是前所未有的历史性机遇,海南有望成为全球新一轮最具吸引力的投资地区。我们进一步加强布局海南,提升我们在海南旅游业的龙头优势。我们同时会利用集团国际化的优势在全球推广海南。我们为游客提供一价全包休闲度假的Club Med地中海俱乐部、顶级旅游目的地三亚亚特兰蒂斯酒店通过疫情后的营销推广活动,最近有两个周末三亚亚特兰蒂斯的入住率都达到了将近70%,高于去年同期最好水平。
 

二、我们在海南打造一种融海滨度假、休闲旅居、文化集聚、时尚办公、康体娱乐、生命回元的极具吸引力的复合型文旅综合体项目,这种项目在“新冠病毒疫情”之后一定是更有市场需求和竞争魅力的,因为它既不是单一的度假酒店,也不是单一的游乐区和传统意义上的文化旅游景区。

 

三、我们做的是旅游业“新物种”。“复星旅文”上市以后,其发展思路非常鲜明。我们开始创立一种3F”项目理念,即我们的FOLIDAY,这种理念涵盖FamilyFriendFun的一站式全球旅游生态体系,它将更能符合新经济结构调整和社会发展需求,更能符合未来信息产业革命和智能科技时代。

 

四、我们不是房地产公司,那种一味在海南投资房地产的企业是很难做下去的。未来的海南是需要国际性的“全球命题”的市场牵引带动性项目,海南的自然资源禀赋很好,一定要做具有世界级前瞻性的文旅综合体项目。

 

五、我们愿意和世界酒店联盟结合,并形成长期战略合作,我们欢迎“世界酒店联盟全球总部基地”和“文旅国际峰会暨世界酒店论坛”大会拟定期定址在三亚特兰蒂斯综合体项目中。

 

六、关于2020下半年的“文旅国际峰会暨第十三届世界酒店论坛”大会我们可共同努力把它举办好,三亚市政府是支持这个活动的。只要三亚市政府和海南省政府部门大力支持我们来共同做好世界酒店联盟全球总部基地和“峰会及论坛”定址总部落户是没有问题的,这两个概念你们可以考虑放在我们二期项目有关功能区块中,我们的二期项目计划是今年九月份开始动工。

 
 


吴军林主席和钱建农董事长在三亚亚特兰蒂斯酒店
合影
陪同会谈的有世界酒店联盟副秘书长、泛旅文化(上海)公司董事、常务副总经理张鹏,三亚亚特兰蒂斯酒店业主代表唐晓等
 

Wu Junlin, chairman of World Hotel Association, executive chairman of the International Federation of tourism and hotels, board chairman of Pan tourism culture group and President of culture and tourism International Research Institute, discussed the relevant culture and tourism complex with Qian Jiannong at Atlantis Sanya on March 13. He is the global partner and senior vice president of and Fosun Group and vice chairman of World Hotel Association. They also discussed the settlement of the global headquarters base of World Hotel Association, the planned regular location of culture and tourism international summit and World Hotel Forum. Chairman Qian Jianong said:

 

 

 

1、Today, we just signed a contract with Sanya Municipal government, 1900 mu of land opposite to Atlantis Sanya as the second phase project. The total investment of the second phase project is 24 billion yuan. "The construction of Hainan Pilot Free Trade Zone and Free Trade Port is an unprecedented historic opportunity, and Hainan is expected to become the most attractive investment area in the whole world. We will further strengthen the layout of Hainan and enhance our leading power in Hainan's tourism industry. At the same time, we will use the advantages of group internationalization to promote Hainan to the world. The club med is the top tourist destination of Sanya Atlantis Hotel, which provides tourists with one price all inclusive leisure vacation, has achieved nearly 70% occupancy rate in recent two weekends, higher than the best level in the same period last year.

 

2We are building an attractive cultural and tourism complex project in Hainan, which is a combination of seaside vacation, leisure, cultural gathering, fashion office, health and entertainment, and life regeneration. This project must have more market demand and competitive charm after the epidemic, because it is not a single Resort Hotel, nor a single amusement area and tradition Cultural tourist attractions.

 

3What we do is "new species" of tourism. After FOLIDAY went public, its development ideas were very clear. We started to create a "3F" project concept, we called "foliday", which covers a one-stop global tourism ecosystem of family, fun and friends. It will be more in line with the needs of new economic restructuring and social development, and more in line with the future information revolution and intelligent technology.

 

 

4We are not a real estate company. It is very difficult for us to invest in real estate in Hainan. In the future, Hainan is a market driven project that needs international "global proposition". Hainan has a good natural resource endowment. It must be a world-class forward-looking cultural and tourism complex project.

 

5We are willing to combine with World Hotel Association and form a long-term strategic cooperation. We welcome "the global headquarters of World Hotel Association" and the "culture and tourism international summit and World Hotel Forum" conference to be regularly located in the complex project of Atlantis Sanya.
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