中国五星饭店未来发展的新趋势

时间:2008-11-15来源:《世界酒店》 作者:张广瑞
纵观中国高星级饭店和饭店集团的发展,最大的变化是经营管理理念的变化。这些理念和意识的变化,会在很大程度上影响着中国高星级饭店的发展趋势。
      Currently in a few of central cities including some areas not very rich, construction of the high stars hotel is the first choice when facing to the situation of opening up and new hotel constructions, and in the lodging facilities who don’t plan to participate in the evaluating work, the noun star is also often used. Meanwhile, foreign brands like hotel investors and hotel management companies are focused on China hotel industry in the pace of China reformation and opening up procession. Until the end of 2007, 41 international hotel management groups, 67 hotel brands which managed 516 hotels, including the top ten management groups has entered China. Moreover, China high stars hotels have been taken into account to the vision of the international management companies, and some international hotel-chain located themselves in the stars level in China while medium level in their homeland. From whatever angle, 5-stars hotel is acting and will act as the leading role in the development of China hotel industry in a long time in future period.
     The biggest change is the management idea in China hotel with more stars and hotel groups which will have an impact on the development trend of high stars hotel industry in a large extent.

      自1988年中国旅游饭店星级评定以来,高星级饭店的发展一直受到各级政府和业界的关注,其关注程度远远超过了对这些企业乃至行业的本身。据统计,1991年中国正式评定的五星饭店只有21家,占中国星级饭店总数的2.5%, 其客房数占星级饭店客房总数的比例接近9%。到2007年,中国的五星饭店达369家,占全国星级饭店总数的比例为2.7%,客房数占其总数的8.7%。如果将四、五星级合并起来,2007年的比例分别为14.5% 和30.1%,1991年的数据分别只有为8%和21.8%。当然,2007年相当于高星级饭店的住宿设施数量还相当多,这个统计并没有包括进去。众所周知,目前在一些中心城市,包括一些经济并不发达的城市与地区,一旦考虑对外开放、考虑旅游业和饭店业发展时,首先考虑的是高星级饭店的建设,而且一些没有评星或不准备评星的住宿设施中,准五星、超五星成了它们的代名词。与此同时,在中国改革开放的过程中,国外投资商与饭店管理公司对中国的饭店业非常感兴趣,到2007年年底,已有41家国际饭店管理集团、67个饭店品牌进入中国市场,管理了516家饭店,世界排名前十位的国际饭店管理集团均已经进入中国。而且,这些国际饭店集团非常看重中国的高星级饭店,一些国际饭店联号,在其本土所经营管理的饭店品牌原本是大众型的、中档的,而进入中国之后则升格成为高档,甚至是五星的。无论从那个角度来说,五星级饭店,应当是中国饭店业发展的旗舰,在引进和创新饭店管理与经营理念上,在中国饭店业的发展中一直发挥着排头兵的作用,恐怕在未来相当长的一段时间内将维持这一状况。
     纵观中国高星级饭店和饭店集团的发展,最大的变化是经营管理理念的变化。这些理念和意识的变化,会在很大程度上影响着中国高星级饭店的发展趋势。

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